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The concept definitely doesn't suck, since I've seen handful of people around myself who make decent money with AdSense. However, the key is fresh quality content, which is not easy of course to get. You gotta be really interested in the subject to make sure the site remains popular in the long-run.
Apart from that, pay attention to SEO and placement of your ads in the pages. If you don't know what I'm talking about, you can ask again, or better yet, seek professional help from companies who specialize in this thing (be careful though as there are plenty bogus services around these days)
-Bernard
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